TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and online content providers h